Monday, June 7, 2010
FOUNDER OF MARS,MILKY WAY,SNICKERS,M&M'S SUFFERED FROM POLIO !!!
Franklin Clarence Mars (September 24, 1883 – April 8, 1934), was the founder of the American company Mars, Incorporated, which makes mostly chocolate candy. Mars, Inc is best known for its confectionary brands like SNICKERS®, M&M’s®, MILKY WAY® and MALTESERS®.
Franklin C. Mars was a victim of polio as a child and couldn't run around like most kids. Instead, he helped his mother in the kitchen. Fortunately for the world, his mother loved to make different types of candy.Frank’s mother kept him entertained by allowing him to hand-dip chocolates Frank learned candy making very young and by the time he was a young man, Frank Mars knew what he wanted for his future. . At age 19 Frank started a candy business and married Ethel G. Kissack. Soon the couple had a son, Forrest Edward Mars. Unfortunately the marriage would ultimately fail.
In 1910 Frank remarried to Ethel V. Healy. The next year the Mars family began to make butter cream candy from their home and would soon rent their first candy factory. The Mars Candy Factory, Inc. employed 125 workers in Tacoma, Washington and sold candy to 5 and 10 cent stores along the Pacific coast. Since there was no refrigeration, candy has to be made and delivered in the same day.
The company moved to a larger factory in Minneapolis, named the "Nougat House," in 1920. Soon after the move, Mars Candy changed its name to MAR-O-BAR. The actual MAR-O-BAR, the company’s latest creation, proved to be too fragile to withstand transportation. This failure led to the great success of the first MILKY WAY® candy bar in 1923. With the help of the new chocolate malted milk bar, annual sales increased from less than $100,000 to $793,000. The company hired a full-time sales staff.
Today the Mars company has become a billion dollar success that now sells Pedigree dog food and Uncle Ben's rice, as well as other fantastic goodies. The Mars family is one of the oldest manufacturing families in this country, they still own 100% of Frank and Ethel's confectionery dream.